A
Century of Innovation – the past, the
present and the future
Trumans (Private)
Limited is one of the few companies in Sialkot
industry that can trace its history back
100 years.
Trumans is family owned manufacturing and
exporting business concern of sports gloves,
balls and various sports equipment and accessories.
The management of the company has longstanding
tradition and experience of manufacturing,
export and import business spanning over
100 years – a century of leadership
and product innovations. The fourth generation
of the family has entered the field of international
trade bringing together the established
business and family values, experience and
skills coupled with pertinent business education,
knowledge and expertise.
THE PAST - history of product innovation
We would like to take you to the corridors
of rich business history of the Trumans
Pvt Ltd and its management, which has the
privilege of creating and introducing new
spirit and techniques of doing the business
that became source of guidance in Sialkot
for small and large scale industries of
sports goods, medical devices and leather
products since 1919 to this day.
Mr. Ghulam Nabi
Shabbir (1899 – 1973)
As an institution, inspiration and mentor
for individuals and Sialkot industry as
a whole and with his vision, dynamism, initiative
and leadership, Mr. Ghulam Nabi Shabbir
brought revolutionary changes in the Sialkot
export-oriented industry.
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Mr.
Ghulam Nabi Shabbir |
He created new opportunities and make best
use of what was available with limited resources
and weak industrial infrastructure in Sialkot.
In 1919 he established Shabbir Sports Limited
which offered broad range of sports goods
and accessories and in coming years he established
many companies offering different products
and opening up new doors. He traveled to
Singapore, Malaysia, Burma, Hong Kong, Maldives,
and Sri Lanka and established offices in
Indian cities of Delhi, Bombay, Calcutta,
Madras and Kashmir before the independence
of India and Pakistan. In the history of
Sialkot, he was first to establish overseas
offices and companies, which were headed
by company directors who were stationed
abroad, in and after 1945 in the following
countries.
Australia
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Shabbir Australia Pty Ltd
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Azco Overseas Ltd
United Kingdom
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Starcraft Trading Co Ltd
Spain
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Olympid Madrid
United States of America
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Ali Shabbir NY Co Inc
Canada
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Ali Shabbir Montreal Inc
In 1947 before the creation of Pakistan
and India, Shabbir Sports had the privilege
that one of its directors Mr. Ghulam Ali
Shabbir, who was the younger brother of
Mr. Ghulam Nabi Shabbir, was the chairman
of India Chamber of Commerce of America,
Inc New York USA. He represented whole Indian
business community in United States of America.
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India
Chamber of Commerce of America |
Mr. GN Shabbir made and strengthened bond
with people of different countries, cultures,
backgrounds and beliefs that helped in the
growth of industries of Sialkot and made
it an international city that holds a great
tolerance for others. He worked hard to
uplift the self respect and socio economic
conditions of labour and working class by
developing and implementing policies to
protect the rights of labour. His passion
and style of doing business became rule
of trade and real time example of success
for others. Mr. GN Shabbir was a man of
principles and he led with example and became
a role model for others who followed his
path of upholding fair business practices.
He always shared his fortune with others
and helped, guided and encouraged many people,
even his out-source suppliers, in their
efforts of starting export business in spite
of knowing that they will become his competitors.
Now many of them have become big names in
their respective fields of business.
During the time of independence of Pakistan
and India from British rule, the Indian
subcontinent faced economic depression in
and after 1947. The business activity got
stand still during the turmoil due to shut
down of banks, communication infrastructure
and government institutions. He played an
important role by building infrastructure,
uplifting the social and business values
and reviving the industry through initiatives
and steps to improve deteriorating situation.
Mr. GN Shabbir established Sialkot Cooperative
Society Bank to boost the economic situation
which was on down fall. Mr. Ch Zahoor Elahi
was appointed the first chairman of this
bank. This consolidated and improved the
worsening situation and gave confidence
to the industry and general people who got
a window to re-organize and start their
business activities and once again business
transaction started taking place.
The great futuristic and dynamic vision
of Mr. GN Shabbir comprehended and recognized
the potential of sports and related industries
in Sialkot. He worked with others to form
a base for its recognition and development.
He founded the Sialkot Sports Goods Association
which is now A-class trade association and
is now called Pakistan Sports Goods Manufacturers
and Exporters Association. This development
paved the way for the established of Sialkot
Chamber of Commerce and Industry and other
trade associations in Sialkot in later years.
His unwavering zeal and determination led
the Sialkot industry on the path of immaculate
quality, style, reliability and innovative
product development. His success was threshold
for the local industry. In 1966, he introduced
in Sialkot the manufacturing of 32 pieces
chrome leather football. His product innovation
and development science resulted in the
start of manufacturing of 18 panels football
called T-shape, ski and boxing gloves of
leather, cricket guard of chrome leather
and many other sports equipment for the
first time in Sialkot. The international
buyers and local industry looked towards
him for new ideas and solutions. The introduction
of new product manufacturing gave impetus
and life to the local industry which was
facing uncertain fate due to huge migration
of businessmen from Pakistan to India after
1947.
Due to these steps, the Sialkot industry
has grown at an enviable pace and is today
placed in the select club of export oriented
industries in this region and the world.
Mr. Ghulam Nabi Shabbir’s left a
legacy which is attaining new heights with
each passing day. We feel proud to be his
legacy and hold firm to his principles and
mission as high as he did all his life.
Shabbir Sports Limited
– 1919
Shabbir Sports Limited has its founding
in 1919 in Sialkot and was one of the first
companies in Sialkot to manufacture and
export sporting goods. It was the year 1919
that Mr. Ghulam Nabi Shabbir founded Shabbir
Sports and pioneered the export of sporting
goods from Sialkot
The company produced and exported all over
the world various sports goods including
badminton, cricket, cue sticks, tennis and
squash rackets of wood and sports balls
of leather and synthetic leather.
The Shabbir Sports had overseas offices
in New York USA, Montreal Canada, London
UK, Munich Germany, Sydney Australia and
Madrid Spain, where the directors of the
company were stationed permanently and represented
and marketed the products of the company.
The company faced a declining trend in
business during the years of independence
in 1947 due to vast social upheaval. However,
soon it regained composure and became not
only one of best companies of Sialkot but
also an institution, inspirational and driving
force for lots of other companies and people
who are now exporting from Pakistan and
India. Undoubtedly, it proved to be an academia,
before and after the creation of Pakistan
in 1947, for the development of Sialkot
export industry, which is now well known
in all parts of the globe.
Indian Commercial
Corporation – 1940
In 1940, Indian Commercial Corporation
was established in Sialkot to export the
carpets and handicrafts. It had sub offices
in Srinagar now Indian held Kashmir and
Travancore now in India.
The Kashmiri carpets and tapestry are well
known for their exquisite designs and craftsmanship.
The company sourced Kashmir made carpets
and supplied to all over India and to the
overseas markets. The handicrafts included
decoration pieces, vase flower, ashtray,
jewelry and ornament boxes, cigar cases
and variety of hand made articles of brass,
wild cow horns and walnut.
After the partition of India, the company
has to close down its operations in territories
falling under Indian rule as major raw material
for its products originated from Indian
states.
Gangee Sports –
1941
The Gangee Sports was established in 1941
on the name of river Ganga. The company
was contract supplier of the British Army.
The company was a major supplier of rope,
steal tea cups and safety razors made of
brass with nickel chromium plating to the
British Army during Second World War. These
products were used by the allied forces
during the war.
The company was closed down after the end
of British era and the departure of the
British from Indian Subcontinent.
United Industries
of India Limited – 1944
In second word war, the sheep casing was
used to drop sausage for the troops in battle
field.
The United Industries of India Limited
was founded in 1944 and supplied the fine
quality of sheep casing to the British army.
The company also manufactured and supplied
to the local and international customers
the sheep gut, which was used in surgery
and in the interlacing of badminton rackets
frames. During the time of independence,
a huge social and economic shift took place
and all the major banks involved in international
trade were closed down and during this period
the company has to shut down its operations.
Trumans (Private)
Limited – 1947
Trumans Pvt Ltd has its origins in Shabbir
Sports Ltd. The company was established
months before the creation of Pakistan in
1947.
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Certificate
of Incorporation |
In the beginning, the main products of
company were shuttlecock, field hockey sticks,
cricket bats, sports balls made of leather.
The current products of company include
all types of sports balls, gloves, clothing
and various sports goods and accessories.
Shaheen Trading
Company – 1957
The steel instruments and weapons like
swords and knives have been major products
of Sialkot for many centuries. The Moghul
and the British Empire sought the skill
of Sialkot craftsman to supply swords, knives
and other weapons to their armies.
Later years, this skill and craftsmanship
turned towards manufacturing stainless steel
surgical, dental, veterinary instruments,
scissors, decorative knives, swords and
hand tools.
Shaheen Trading Company was established
in year 1957. The company started manufacturing
and exporting the surgical, dental, veterinary
instruments, scissors, knives and swords.
Benefiting from strong business expertise
and professional commitment, soon it became
one of the leading companies in this field.
Shabbir Trust –
1988 (A social welfare project)
Shabbir Trust is a social welfare project
that was established with an aim to uplift
the socio economic conditions such as education,
human resources and community development
of misfortunate and destitute people.
Keeping the tradition of helping others,
the company management started this project.
It has many social and economic contributions
to its name for the welfare of poverty-stricken
people of Sialkot and adjoining areas as
well as contributing for the elimination
the child labour, workers exploitation and
poverty from Sialkot.
THE PRESENT
Trumans is now a leading sports gloves,
balls, apparel and various sports equipment
producers and exporter to all parts of the
world. The company has a wide range of product
depth to suit the requirements of international
buyers.
The company is self driven, innovative
and highly adept in its field of business
combining with the strong business background
and adaptable to modern techniques and requirements
makes it most reliable and beneficial business
partner.
THE FUTURE
We believe that our growth relies on strong
founding principles and business values,
product innovation and diversification,
focusing on developing and sustaining the
customer oriented policies, determination
and hard work of dedicated and motivated
individuals as an effective and successful
team of competent and experienced professionals
and craftsmen representing different fields
of expertise and skills.
We hold firmly to these concepts and to
provide wide range of competitively unique
and quality products to our buyers while
maintaining our integrity, honesty, loyalty
and fulfilling our responsibilities and
commitments inside and outside of our company.
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